Halloween 2026 by the Numbers: Witches Lead Again, and One in Five Adult Costumes Comes in Plus Size
- Category: Studio News
Americans expect to spend $2 billion on adult Halloween costumes this year, according to the National Retail Federation’s 2026 Halloween survey. The witch is again the most popular adult costume, with 4.8 million people planning to wear one, ahead of the vampire at 4.2 million.
We counted our own shelves to see how an online adult retailer’s costume range lines up with what shoppers say they want.
The most popular adult Halloween costumes in 2026
The survey found that 74 percent of Americans plan to celebrate Halloween this year, and total Halloween spending is expected to reach a record $13.5 billion. The five most popular adult costumes:
- Witch, 4.8 million
- Vampire, 4.2 million
- Batman, 2 million
- Spider-Man, 1.5 million
- Ghost, 1.4 million
What we found on our shelves
On 11 October 2026 Power Play Studio had 317 adult costumes in stock. Of those, 69 come in plus sizes, a little more than one in five. We have 29 witch costumes in stock. Our largest themes are angels (49) and bunnies (48), with devils at 24.
The typical adult costume in our range sells for $140. Most come from Daisy Corsets, whose costume sets are built around a corset or bustier.
Plus-size adult Halloween costumes
Our plus-size costumes run from $61.99 to $240, with a typical price of $150. 69 of the 77 were in stock on the day we counted.
How we counted
We counted published products in our roleplay costumes department that were in stock on 11 October 2026, using our suppliers’ live stock. Plus-size costumes are those in our plus-size costume category. Prices are our listed prices on that day. Figures change daily as stock moves. Survey figures are from the National Retail Federation, conducted by Prosper Insights & Analytics, 1 to 9 September 2026, among 7,889 consumers.
Journalists are welcome to quote these figures with a link to this page. For questions, write to press@power-play-studio.com.