JOCK Premium Water-Based Lubricant is a flagship personal lubricant SKU from XR Brands under the Jock brand, designed for broad retail compatibility and consistent sell-through across adult specialty, mass market, and online channels. The 8 fl. oz. format positions it as a value-forward option in the premium water-based lubricant segment, where larger bottle sizes drive repeat purchase and brand loyalty more reliably than smaller entry-point SKUs.
The formula delivers a natural-feeling, non-tacky glide for penile, anal, and vaginal use, with toy-safe and latex-compatible chemistry. Paraben-free formulation and a short, readable ingredient list speak to the growing consumer segment prioritizing ingredient transparency in personal care and sexual wellness products. Made in the USA..
See more in our Original Water-Based Lubes collection, or browse everything from Jock.
$22.96
18 in stock












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